eCommerce for the Generation Z

Methods of shopping underwent transformation after digitization of the world. A new breed of shoppers, Generation Z is changing the shopping norms even further. Born in the era of smartphones, Generation Z love to get instant access to the information they seek. Generation Z comprises today’s kids who are engaging online, constantly watching videos and surfing internet for the topics that interest them. Although they spend most of the time glued to their mobile screens, they like to verify the information they searched online. They do not breathe, eat and sleep internet; they experience it. So, when it comes to shopping online, they do not make a firm decision until they are confident about the online store and their products. Generation Z, the strong influencers Generation Z or Gen Z, the newest generation, is taking over the millennials. Gen Z can be classified as those born in and after the year 2000. Hence, Gen Z is a larger percentage of the population, more than baby boomers, and are quickly approaching Millennial Level. As the Gen Z is large in size, they make a stronger purchasing influence. Apart from having a strong purchasing power, they also influence a major part of family budget. They are born into a world where mobile is omnipresent. They like to browse online and visit in-stores. But, no matter where they are, they always look...

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